Maruti Suzuki – Windsong

Windsong Music Fest is a popular music fest. A lot of teenagers visit the fest during those three days when different singers perform live for the audience to enjoy.

Maruti Suzuki displayed one of their premier car models in the festival area. Visitors were allowed to touch and feel the car and ask questions, if they had any.

ANSwer app was used to create a campaign for the activity. A few iPads were placed and people were asked to answer a few questions related to the model of the car displayed. Questions related to their preferred car brand, Preferred model, Colour, Price range, etc… were asked. Users were also asked to give video feedbacks.